London Calling!

M&M’s World London England

Client:Mars Retail Group

Mars’s fourth M&M’s World store, and their first outside of the United States, opened in June 2011 in London’s Leicester Square, as the world’s largest candy store at 35,000 sq. ft. (3,250m²). The $20M, four-level world occupies the ground floor, mezzanine, and two basement levels of the W London hotel, in the heart of London’s theater district. 

Symmetry International was tapped to supply 12 characters for this project. After successfully working on the New York Times Square location SPI has become MRG’s go-to company for their icons. Manufacturing everything in our Lincoln, RI facility provided easy access for MRG’s brands teams  approval process. Our expert  engineers, sculptors, painters and production crews worked non-stop to meet a fast-tracked schedule.  After completing this mammoth task all of the characters were crated to make the journey overseas.  In London our design team and art department were on hand to insure a seamless installation. In the end a wonderful combination of companies and crafts people delivered an incredible destination for visitors in London.  Red as a tower guard, Blue as a British spy driving an Aston Martin, Yellow as a knight, Green as a princess and the whole group crossing Abbey Road—provide photo-ops unique to this brand in this location. Next time your in London…check it out!